Contributed by Olga Vanucci.
- Door-to-door canvassing is the most consistently effective method of voter mobilization, and the success of canvassing can be attributed to the personal, face-to-face delivery of the GOTV messages.
- Personalized messages delivered in a conversational manner over the phone may be as effective as canvassing.
- Impersonal GOTV methods, such as mass email and robo calls, are chronically ineffective means of mobilizing voters.
- The manner in which the messages are delivered–personally and conversationally–is more important than the content of the messages themselves.