Just the Facts on GOTV effectiveness

 Contributed by Olga Vanucci.

  • Door-to-door canvassing is the most consistently effective method of voter mobilization, and the success of canvassing can be attributed to the personal, face-to-face delivery of the GOTV messages.
  • Personalized messages delivered in a conversational manner over the phone may be as effective as canvassing.
  • Impersonal GOTV methods, such as mass email and robo calls, are chronically ineffective means of mobilizing voters.
  • The manner in which the messages are delivered–personally and conversationally–is more important than the content of the messages themselves.

Source:  https://isps.yale.edu/node/16698

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